Adelaide Cabaret Festival
Keeping Adelaide’s cabaret party pumping.
Service
ReputationExpertise
Concept, Production, Campaign
Introduction
For 12 days and nights each June, performers and punters gather to let down their hair, kick up their heels and have a guaranteed good time. For four years, we’ve helped our city host its most raucous party of the year — Adelaide Cabaret Festival.
Inciting Delicious Revolution.
If cabaret comes from the French for small room, Reuben Kaye’s takes the form of a heaving Berlin club basement. Visceral, debaucherous, raw, and urgent — the 2026 festival’s theme was a celebration against the chaos unfolding in the real world, bathed in red haze and wet with sweat.
2025: Bling it on.
When the festival turned 25 in 2025, Artistic Director Virginia Gay wanted the celebration to sparkle with all the glitter confetti it deserved. With a cast of performers, we let loose inside Her Majesty’s Theatre, where everything they touched turned to pure celebration.
2024: Soak it in.
In Virginia Gay’s Artistic Director debut, we created a bath of bubbles to symbolise the sensory drenching of a cabaret show. The golden tub and frothing Champagne bottles became central festival motifs — used by a whole cast of mischief makers on stage and off.
2023: Go all out.
Our first year’s partnership with Adelaide Cabaret Festival made a pure, unapologetic statement.
We embodied the free-spirited feeling of the festival and paired it with a dare of a call to action. The campaign attracted 50,000 ticketholders, showing that when it comes to cabaret, there’s no such thing as OTT.
