Three principles make it happen.
Creating what matters is no mean feat. Based on a blend of psychology and decades of experience, our three guiding principles ensure we’re always staying true to what we set out to do. This is illumiNATION, our own brand of problem solving using strategic creativity.
We think big by design.
By taking the time to understand your entire organisation—across identity, culture and reputation—we can focus on the areas that matter most.
We bear the burden of truth.
We make strategic choices based on evidence, not opinion. It’s how we know our work will actually work, then track its performance to prove it.
We work as a tight-knit team.
We practise the partnership we preach. Whether it’s gathering your expertise in strategic workshops or inviting your insight in refining creative concepts, you’ll feel like a valued contributor.