Creating what matters.

Learn how and why we make things with meaning.

Two people shared a vision.

Old friends and creative partners Greg Knagge and Geoff Robertson imagined a new kind of organisation—a purpose-driven, relationship-centric alternative to traditional ad agencies.

Together they created NATION, a place where employees feel like citizens and clients always feel welcome. A decade on, we are a network of experts, aligned by the common goal of making work that matters.

Two people shared a vision.

Old friends and creative partners Greg Knagge and Geoff Robertson imagined a new kind of organisation—a purpose-driven, relationship-centric alternative to traditional ad agencies.

Together they created NATION, a place where employees feel like citizens and clients always feel welcome. A decade on, we are a network of experts, aligned by the common goal of making work that matters.

ILLUMINATION

Three principles make it happen.

Creating what matters is no mean feat. Based on a blend of psychology and decades of experience, our three guiding principles ensure we’re always staying true to what we set out to do. This is illumiNATION, our own brand of problem solving using strategic creativity.

Holistic thinking

Evidence-based

Collaboration

Holistic thinking

We think big by design.

By taking the time to understand your entire organisation—across identity, culture and reputation—we can focus on the areas that matter most.

Evidence based

We bear the burden of truth.

We make strategic choices based on evidence, not opinion. It’s how we know our work will actually work, then track its performance to prove it.

Collaboration

We work as a tight-knit team.

We practise the partnership we preach. Whether it’s gathering your expertise in strategic workshops or inviting your insight in refining creative concepts, you’ll feel like a valued contributor.

ILLUMINATION

Three principles make it happen.

Creating what matters is no mean feat. Based on a blend of psychology and decades of experience, our three guiding principles ensure we’re always staying true to what we set out to do. This is illumiNATION, our own brand of problem solving using strategic creativity.

HOLISTIC THINKING

We think big by design.

By taking the time to understand your entire organisation—across identity, culture and reputation—we can focus on the areas that matter most.

EVIDENCE BASED

We bear the burden of truth.

We make strategic choices based on evidence, not opinion. It’s how we know our work will actually work, then track its performance to prove it.

COLLABORATION

We work as a tight-knit team.

We practise the partnership we preach. Whether it’s gathering your expertise in strategic workshops or inviting your insight in refining creative concepts, you’ll feel like a valued contributor.

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