$66
Average donation
Cure4 Cystic Fibrosis Foundation
A one-day battle of epic proportion.
Service
ReputationOur Expertise
Integrated campaign
Introduction
In 2020, COVID-19 changed the face of fundraising for many organisations. Cure4 Cystic Fibrosis needed to rapidly find a new way to engage their ever-growing army of supporters and drive donations for life-saving research.
01.-
The Challenge
Waging a war against disease.
As pandemic restrictions and lockdowns came into effect, organisations began shifting to digital channels for fundraising. To maximise the effect of donations, we needed to call on the tight-knit C4CF army to help us get the word out.
02.-
Strategic Creativity Delivered
Taking up arms to fundraise.
We declared the first Friday in December to be D-Day for cystic fibrosis — the most powerful day of the year to donate for a cure. Because for 24 hours, every donation would be doubled by a network of generous partners. Building on the firm brand foundation, 'All for the fight', we developed a stiking event logo and visual language that complimented the masterbrand to help the Cure4 Cystic Fibrosis team execute a memorable campaign across a range of touchpoints. We also worked with the client team to develop comprehensive communications plan and campaign templates to engage and empower community fundraisers, corporate sponsors, CF Warriors and on-the-day supporters to dig deep and donate.
03.-
Success
All for a cure.
D-Day has continued to be a resounding success. Each year D-Day has exceeded its ever-increasing target by an average of 20% and in just five years has raised almost $750,000. But by far, the most important statistic to celebrate is that D-Day has funded 11,300 hours of life-saving research, getting us that much closer to finding the cure.
$750,000+
Raised in five years
11,300+
Research hours funded