Cure4 Cystic Fibrosis Foundation

A one-day battle of epic proportion.

Our Expertise

Integrated campaign


In 2020, COVID-19 changed the face of fundraising for many organisations. Cure4 Cystic Fibrosis needed to rapidly find a new way to engage their ever-growing army of supporters and drive donations for life-saving research.


The Challenge

Waging a war against disease.

As pandemic restrictions and lockdowns came into effect, organisations began shifting to digital channels for fundraising. To maximise the effect of donations, we needed to call on the tight-knit C4CF army to help us get the word out.


Strategic Creativity Delivered

Taking up arms to fundraise.

We declared the first Friday in December to be D-Day for cystic fibrosis — the most powerful day of the year to donate for a cure. Because for 24 hours, every donation would be doubled by a network of generous partners. Building on the firm brand foundation, 'All for the fight', we developed a stiking event logo and visual language that complimented the masterbrand to help the Cure4 Cystic Fibrosis team execute a memorable campaign across a range of touchpoints. We also worked with the client team to develop comprehensive communications plan and campaign templates to engage and empower community fundraisers, corporate sponsors, CF Warriors and on-the-day supporters to dig deep and donate.



All for a cure.

D-Day has continued to be a resounding success. In 2020, the goal was to raise $50k. We raised almost $85k. In year two, we set an even more ambitious target, asking our supporters if they could help us raise ‘$100k in just one day’. Supporters upped their average donation by $66 to set a new donation tally of $128,483 — smashing the year’s target and beating year one by more than 50%. In 2022, Cure4CF sought to raise $130k and still exceeded all expectations, reaching more than $138,216 in donations. But by far, the most important statistic to celebrate is that in its first three years, D-Day has funded 6,200 hours of life-saving research, getting us that much closer to finding the cure.


Average donation


Raised in three years


Research hours funded