Results.

  • The University of Adelaide and stakeholders have embraced the campaign, which is continuing to show very good results.
  • Mid-Year enrolment figures will be available soon.

2018 Mid-year entry campaign ‘Life Moves Fast.’

The Federal Government funding reform for universities meant that enrolment numbers in 2018 were vital.

The University of Adelaide required a mid-year entry lift to secure a competitive funding base.

NATION delivered a tactical campaign that used a student chasing a fast moving train to build a sense of ‘fear of missing out’ amongst the target audience, who may not have been considering studying at university at that point.

The University of Adelaide was presented as the solution to this feeling of anxiety, with the call-to-action providing an opportunity (Mid-Year applications now open) or a time limit (Mid-Year applications closing soon).

Key Objectives.

  • Compel prospective students to enrol for mid-year.

2018 Mid-year Entry Campaign – Life Moves Fast.

The Federal Government funding reform for universities meant that enrolment numbers in 2018 were vital.

The University of Adelaide required a mid-year entry lift to secure a competitive funding base.

NATION delivered a tactical campaign that used a student chasing a fast moving train to build a sense of ‘fear of missing out’ amongst the target audience, who may not have been considering studying at university at that point.

The University of Adelaide was presented as the solution to this feeling of anxiety, with the call-to-action providing an opportunity (Mid-Year applications now open) or a time limit (Mid-Year applications closing soon).

Key objectives:

  • Compel prospective students to enrol for mid-year.

Results

  • The University of Adelaide and stakeholders have embraced the campaign, which is continuing to show very good results.
  • Mid-Year enrolment figures will be available soon.