Results.

  • Facebook had 79K video views, 611 reactions and over 170 comments.
  • realestate.com.au’s market share increased from 20% to 27%.
  • Increased brand awareness of realestate.com.au amongst our target audience of under 45s from 25% to 72%, with awareness across all ages from 21% to 49%.
  • Site preference among under 45s rose from 19% to 33%.

Finding true love in Canberra through realestate.com.au.

In 2016, realestate.com.au approached NATION to create a ‘hyper-local’ brand campaign to improve brand awareness amongst Canberrans looking to buy property.

To highlight realestate.com.au’s local knowledge, we created ‘Find True Love’ – a creative campaign that taps into universal truths of searching for property, while playing off the similarities in the search for love.

Our campaign extended across press, outdoor and digital, as well as a humorous tie-in video campaign for social media.

Key Objectives.

  • Increase awareness, local credibility and market share of realestate.com.au in Canberra.

A bespoke Canberra Campaign for realestate.com.au

 

In 2016, realestate.com.au approached NATION to create a ‘hyper-local’ brand campaign to improve brand awareness amongst Canberrans looking to buy property.

To highlight realestate.com.au’s local knowledge, we created ‘Find True Love’ – a creative campaign that taps into universal truths of searching for property, while playing off the similarities in the search for love.

Our campaign extended across press, outdoor and digital, as well as a humorous tie-in video campaign for social media.

Key objectives:

  • Increase awareness, local credibility and market share of realestate.com.au in Canberra.

Results

  • Facebook had 79K video views, 611 reactions and over 170 comments.
  • realestate.com.au’s market share increased from 20% to 27%.
  • Increased brand awareness of realestate.com.au amongst our target audience of Under 45s from 25% to 72%, with awareness across all ages from 21% to 49%.
  • Site preference among under 45s rose from 19% to 33%.