Results.

  • Brand new website created and launched within 8 weeks.
  • Stakeholder engagement campaign developed in collaboration with client’s graphic design and computer animation supplier partners.
  • External campaign included press, outdoor, airport signage, digital and community engagement.
  • On 26 April 2016, DCNS was selected as the preferred international partner for the design of 12 future submarines to be built in Australia.

Naval Group – Australia’s future submarine partner.

Naval Group (previously DCNS) won the competitive bid for the Future Submarine Project. As a relatively new brand entering the Australian market, NATION was engaged to solidify their presence in the Australian market across a broad range of stakeholders.

Our challenge was to raise awareness of Naval Group, build positive sentiment, and engage a broad range of stakeholders, including the Federal Government, Department of Defence and the Royal Australian Navy.

To connect with such a broad spectrum of audiences, our strategy was to use illumiNATION and distill the Naval Group story in a relevant, Australian context.

Key Objectives.

  • Future job creation.
  • The transference of knowledge, skills and technology to Australia.
  • Shared defence heritage with France.
  • The capabilities and innovations of Naval Group’s submarine.

Naval Group – Australia’s future submarine partner.

 

Naval Group (previously DCNS) won the competitive bid for the Future Submarine Project. As a relatively new brand entering the Australian market, NATION was engaged to solidify their presence in the Australian market across a broad range of stakeholders.

Our challenge was to raise awareness of Naval Group, build positive sentiment, and engage a broad range of stakeholders, including the Federal Government, Department of Defence and the Royal Australian Navy.

To connect with such a broad spectrum of audiences, our strategy was to use illumiNATION and distill the Naval Group story in a relevant, Australian context.

Key objectives:

  • Future job creation.
  • The transference of knowledge, skills and technology to Australia.
  • Shared defence heritage with France.
  • The capabilities and innovations of Naval Group’s submarine.

Results

  • Brand new website created and launched within 8 weeks. 
  • Stakeholder engagement campaign developed in collaboration with client’s graphic design and computer animation supplier partners. 
  • External campaign included press, outdoor, airport signage, digital and community engagement. 
  • On April 26, 2016, DCNS was selected as the preferred international partner for the design of 12 future submarines to be built in Australia.