- BRAND REINVIGORATION
Unearthing Nippy’s brand truth.
Nippy’s is an iconic South Australian brand with an authentic, 50-year story to tell. It’s a story of history, people, place and a famous range of fresh fruit juices and flavoured milks.
But in a changing retail landscape, it was time to reinvigorate the brand.
NATION developed a new brand positioning to articulate the Nippy’s story and leverage their core values of quality, collaboration, family, innovation, providence, and fairness.
In addition to the positioning, a new cohesive brand identity was created to work across Nippy’s diverse product range.
The end result was 50 years of history articulated in brand truth – Farm grown. Family made.
The new positioning was adopted by all stakeholders, and embraced by staff and consumers, with a commitment to the strategy for future growth.