- EVENT MARKETING
World record event for Netball World Cup.
Australia’s women’s netball team, the Diamonds, are our country’s most successful sporting team. When Australia played host to the 2015 Netball World Cup in Sydney, it was the first time in 24 years that the event had been held on home ground.
So we were asked to develop a campaign to build excitement surrounding both the event and athletes.
Our approach was to focus, not just on ticket sales, but on community engagement to attract a broader audience and build local supporter base.
The broad campaign included game day videos, crowd participation, athlete engagement and event activities which contributed to a world-class event experience for all stakeholders.
The 2015 Netball World Cup secured the highest attendance rates ever:
- Grand Final World Record crowd of 16,849.
- An attendance of over 97,500, with over 65,000 people attending FanFEST game-day activities.
The campaign also generated social media engagement across Twitter (16,000), Instagram (23,000) and Facebook (63,000).
And the Australian Diamonds won their third straight World Cup!